Ted is data driven Digital Marketer, with an expert utilization of digital tools to increase revenue. He prides himself in treating every business dollar like his own, and making sure all marketing attributes back to the business goals. To accomplish this he leverages pay per click marketing(PPC), search engine optimization(SEO), email automation, website analytics/tag management, conversion rate optimization(CRO), and data visualization.
- Key Skills:
- Pay Per Click Marketing (PPC)
- Search Engine Optimization (SEO)
- Website Analytics and Tag Management
- Email Automation
- Conversion Rate Optimization(CRO)
- Data Visualization
Ted is uniquely positioned by his passion for A/B testing ecommerce websites to improve user experience and key business metrics. Discovering a new insight from an experiment is what inspires him to always be testing. Furthermore, his data visualization techniques provide clear insights, in the decision making process for business leaders. In addition to this, he finds collaboration opportunities for his team to contribute. He enjoys seeing people light up when you can align their strengths with the business goals!
- Unique Position:
- A/B testing for UX improvement
- Data insights for clear business decisions
- Team collaboration opportunities with data