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Category: Analytics

Conversion Tracking & Events with Google Tag Manager

Setting up conversion tracking to view the results of your marketing efforts is extremely important. It is what separates traditional from digital marketing in many aspects. When working with a client, I needed to track business events that occurred on their site. I classified these events as macro and...

Dynamic Remarketing Without Data Layers!

On average, it takes approximately five to seven touchpoints to close a sale. So in order to have a proper digital marketing strategy it is crucial to have a remarketing campaign. The best of all remarketing campaigns is dynamic display remarketing. This is because it shows the exact product that the user...

Google Analytics: For Power Users Review

My Google Analytics Experience In this post I will reviewing the Google Analytics: For Power Users. This will allow me to reflect on my personal learning experience and give a objective review of its practically. Before, I begin through my first 3 months of being a digital marketing professional,...

Email Analytics Proves Success

Email was one of the major outbound marketing channels for this brand. The email list was large and mature with open and click through rates that satisfied industry benchmarks. However, there were issues determining if users were buying products on the email or at all! Through the use of...