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Category: PPC/SEM

Family Medical Home Increase Leads With Google Ads

As COVID-19 swept across the nation my primary care client knew how important telehealth was to the their patients. I leveraged the growing search volume on Google Ads for telehealth to be an early adopter in their local area. This lead to great success and a high volume of...

Law Firm Increases Google Ad Leads Amid Pandemic

Are you looking to increase your business even during a pandemic? Amid the COVID-19 pandemic my family law firm client suspected that an increase on divorce inquires would occur. To capture this suspected demand I created a Google Ads prospecting campaign with a Facebook Ads remarketing funnel in the...

Google Shopping Automation Increases Revenue

When managing a large catalog of products an account with sufficient data is necessary to leverage Google’s smart bidding options. However, when you don’t have this luxury you have to utilize other automatons such as scripts, rules and bulk imports. In this case study I will explain how I...

Paid Social Media & Email Increase Product Awareness

How would you market a toys on social media in a B2B environment? That is the problem I had to solve in this case study. Product awareness and confidence in market demand is very important for the customer’s end users. In order to increase product awareness I created a...

Google Shopping Boosts Campaign Results

I inherited 2 brands spending about $7,000 a month in Google Ads. Although the parent brand’s account was doing well, the child company struggled. The account had very high cost per click and cost per conversion. I saw a great opportunity for the latter to improve with Google Shopping...