Ted Giraitis-Quaye

Welcome To My Blog!

I will utilize this medium to discuss and document the latest in digital marketing. Both in my career via case studies and trending topics I could add value to. Check out some content below!

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Category: PPC/SEM

Google Shopping Automation Increases Revenue

When managing a large catalog of products an account with sufficient data is necessary to leverage Google’s smart bidding options. However, when you don’t have this luxury you have to leverage other automatons such as scripts, rules and bulk imports. In this case study I will explain how I...

Google Shopping Boosts Campaign Results

I inherited 2 brands spending about $7,000 a month in Google Ads. Although the parent brand’s account was doing well, the child company struggled. The account had very high cost per click and cost per conversion. I saw a great opportunity for the latter to improve with Google Shopping...

Case Study: YouTube Ad Increases Brand Awareness

The brand I was working on had a problem of low brand awareness and traffic to a specific landing page. Since the brand was relativity new, I suggested that we create a brand awareness campaign. Then, we could remarket to these audiences that show interest in the brand nurturing...

Google Ads Audit Improves Performance

Prior, to acquiring the Google Ads account from a third party agency, there were several struggles. These included, low conversions, click through rate (CTR), low quality traffic, and high cost per clicks (CPC). The agency did not quite understand that the company was business to business for small toy...

YouTube Ads for New Musicians: The Complete Guide

Why would you pay for YouTube Ads that’s so unauthentic!? Right? Wrong, your favorite musicians, paid for ads, that record label you want to sign to, will buy your ads, and after this article so will you too! Now strap in new musician, as I take you on a compete...