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Category: PPC/SEM

Case Study: YouTube Ad Increases Brand Awareness

The brand I was working on had a problem of low brand awareness and traffic to a specific landing page. Since the brand was relativity new, I suggested that we create a brand awareness campaign. Then, we could remarket to these audiences that show interest in the brand nurturing...

Google Ads Audit Improves Performance

Prior, to acquiring the Google Ads account from a third party agency, there were several struggles. These included, low conversions, click through rate (CTR), low quality traffic, and high cost per clicks (CPC). The agency did not quite understand that the company was business to business for small toy...

YouTube Ads for New Musicians: The Complete Guide

Why would you pay for YouTube Ads that’s so unauthentic!? Right? Wrong, your favorite musicians, paid for ads, that record label you want to sign to, will buy your ads, and after this article so will you too! Now strap in new musician, as I take you on a compete...

Display Ads Remarketing Increases Revenue

The sales of this Google Ads account primarily was as result of it ‘Brand’ terms campaign. There was no remarketing or display campaigns ever ran on the account. I saw a great opportunity for growth using the vast amount of data from the website visitors. In participial those users...