Display Ads Remarketing Increases Revenue
The sales of this Google Ads account primarily was as result of it ‘Brand’ terms campaign. There was no remarketing or display campaigns ever ran on the account. I saw a great opportunity for growth using the vast amount of data from the website visitors. In participial those users who have added to cart but did not convert. This segment was targeted because it’s high drop off rate in the sale funnel. The creation of the display remarketing campaign for this segment, became the highest return on ad spend campaign at 6780.52%.
Results:
- Return on ad spend(ROAS) of over 6780.52%
- Engagement of 30,000 impression touch points of past abandoned carts
- Assisted in 21 conversions for a value of $21,564
Role:
- Digital Marketing Specialist
- In collaboration with Graphic Department
Tools:
- Google Ads
- Google Analytics
- Remarketing Audiences
- Photoshop
Problem:
- Add to cart abandonment
- High spend campaigns with low return on ad spend
- No leverage of Google Analytics Remarketing audiences
Solution:
- Create Remarketing List for Abandon Carts Segment
- Leverage Google Display Network to target visitors
- A/B Test different creatives for highest converting ad groups
