The sales of this Google Ads account primarily was as result of it ‘Brand’ terms campaign. There was no remarketing or display campaigns ever ran on the account. I saw a great opportunity for growth using the vast amount of data from the website visitors. In participial those users who have added to cart but did not convert. This segment was targeted because it’s high drop off rate in the sale funnel. The creation of the display remarketing campaign for this segment, became the highest return on ad spend campaign at 6780.52%.
Return on ad spend(ROAS) of over 6780.52%
Engagement of 30,000 impression touch points of past abandoned carts