Family Medical Home Increase Leads With Google Ads
As COVID-19 swept across the nation my primary care client knew how important telehealth was to the their patients. I leveraged the growing search volume on Google Ads for telehealth to be an early adopter in their local area. This lead to great success and a high volume of leads for this client. In this case study I will discuss the results, problem, solution and challenges.
Results
Problem
- Google Ads account not set up
- No landing page to convert traffic
- No call tracking solution
Solution
- Built a highly targeted Google search campaign based on search terms and intent
- Increased bids on observed audiences that covert the highest rate
- Utilized Call Rail to record call to improve closing rate on leads
- Implemented Google Ads conversion tracking
- Set up Lead Pages to create landing pages and split tests
I created a massive copy library of responsive search ads to create optimization ad variations for the highest click through rate. In order to understand the lead quality and intent of searchers I installed Call Rail to record calls. Furthermore, I set up conversion tracking on landing pages to understand the return on investment of campaigns.
Challenges
- Creating a landing page offer that converted highly
- Creating messaging that was on brand and was highly relevant to search intent
- Getting the Target CPA to the profit amount
Conclusion
Being willing to invest into Google Ads and following a campaign organized structure will benefit your business highly. Be aware of trends in your market and what you customers needs are. Continuous testing your ads and landing pages are also a huge key to success. If you believe your campaigns need improving or set up contact us today!
