Ted Giraitis-Quaye

Welcome To My Blog!

I will utilize this medium to discuss and document the latest in digital marketing. Both in my career via case studies and trending topics I could add value to. Check out some content below!

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Google Analytics: For Power Users Review

My Google Analytics Experience In this post I will reviewing the Google Analytics: For Power Users. This will allow me to reflect on my personal learning experience and give a objective review of its practically. Before, I begin through my first 3 months of being a digital marketing professional,...

Google Shopping Boosts Campaign Results

I inherited 2 brands spending about $7,000 a month in Google Ads. Although the parent brand’s account was doing well, the child company struggled. The account had very high cost per click and cost per conversion. I saw a great opportunity for the latter to improve with Google Shopping...

Case Study: YouTube Ad Increases Brand Awareness

The brand I was working on had a problem of low brand awareness and traffic to a specific landing page. Since the brand was relativity new, I suggested that we create a brand awareness campaign. Then, we could remarket to these audiences that show interest in the brand nurturing...

Email Analytics Proves Success

Email was one of the major outbound marketing channels for this brand. The email list was large and mature with open and click through rates that satisfied industry benchmarks. However, there were issues determining if users were buying products on the email or at all! Through the use of...

Google Ads Audit Improves Performance

Prior, to acquiring the Google Ads account from a third party agency, there were several struggles. These included, low conversions, click through rate (CTR), low quality traffic, and high cost per clicks (CPC). The agency did not quite understand that the company was business to business for small toy...