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Dynamic Remarketing Without Data Layers!

On average, it takes approximately five to seven touchpoints to close a sale. So in order to have a proper digital marketing strategy it is crucial to have a remarketing campaign. The best of all remarketing campaigns is dynamic display remarketing. This is because it shows the exact product that the user...

Paid Social Media & Email Increase Product Awareness

How would you market a toys on social media in a B2B environment? That is the problem I had to solve in this case study. Product awareness and confidence in market demand is very important for the customer’s end users. In order to increase product awareness I created a...

Google Analytics: For Power Users Review

My Google Analytics Experience In this post I will reviewing the Google Analytics: For Power Users. This will allow me to reflect on my personal learning experience and give a objective review of its practically. Before, I begin through my first 3 months of being a digital marketing professional,...

Google Shopping Boosts Campaign Results

I inherited 2 brands spending about $7,000 a month in Google Ads. Although the parent brand’s account was doing well, the child company struggled. The account had very high cost per click and cost per conversion. I saw a great opportunity for the latter to improve with Google Shopping...

Case Study: YouTube Ad Increases Brand Awareness

The brand I was working on had a problem of low brand awareness and traffic to a specific landing page. Since the brand was relativity new, I suggested that we create a brand awareness campaign. Then, we could remarket to these audiences that show interest in the brand nurturing...