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Conversion Tracking & Events with Google Tag Manager

Setting up conversion tracking to view the results of your marketing efforts is extremely important. It is what separates traditional from digital marketing in many aspects. When working with a client, I needed to track business events that occurred on their site. I classified these events as macro and...

Dynamic Remarketing Without Data Layers!

On average, it takes approximately five to seven touchpoints to close a sale. So in order to have a proper digital marketing strategy it is crucial to have a remarketing campaign. The best of all remarketing campaigns is dynamic display remarketing. This is because it shows the exact product that the user...

Paid Social Media & Email Increase Product Awareness

How would you market a toys on social media in a B2B environment? That is the problem I had to solve in this case study. Product awareness and confidence in market demand is very important for the customer’s end users. In order to increase product awareness I created a...

Google Analytics: For Power Users Review

My Google Analytics Experience In this post I will reviewing the Google Analytics: For Power Users. This will allow me to reflect on my personal learning experience and give a objective review of its practically. Before, I begin through my first 3 months of being a digital marketing professional,...

Google Shopping Boosts Campaign Results

I inherited 2 brands spending about $7,000 a month in Google Ads. Although the parent brand’s account was doing well, the child company struggled. The account had very high cost per click and cost per conversion. I saw a great opportunity for the latter to improve with Google Shopping...