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Email Analytics Proves Success

Email was one of the major outbound marketing channels for this brand. The email list was large and mature with open and click through rates that satisfied industry benchmarks. However, there were issues determining if users were buying products on the email or at all! Through the use of...

Google Ads Audit Improves Performance

Prior, to acquiring the Google Ads account from a third party agency, there were several struggles. These included, low conversions, click through rate (CTR), low quality traffic, and high cost per clicks (CPC). The agency did not quite understand that the company was business to business for small toy...

YouTube Ads for New Musicians: The Complete Guide

Why would you pay for YouTube Ads that’s so unauthentic!? Right? Wrong, your favorite musicians, paid for ads, that record label you want to sign to, will buy your ads, and after this article so will you too! Now strap in new musician, as I take you on a compete...

Google Tag Manager Course Summary

Are you a marketer that runs away whenever someone mentions coding (specifically JavaScript)? Don’t worry you’re not alone! Few comprehend the bottlenecks that could be avoided with minuscule knowledge of programming. I personally took the Google Tag Manager course for a more in depth understanding of eCommerce analytics, event...

Display Ads Remarketing Increases Revenue

The sales of this Google Ads account primarily was as result of it ‘Brand’ terms campaign. There was no remarketing or display campaigns ever ran on the account. I saw a great opportunity for growth using the vast amount of data from the website visitors. In participial those users...