Ted Giraitis-Quaye

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I will utilize this medium to discuss and document the latest in digital marketing. Both in my career via case studies and trending topics I could add value to. Check out some content below!

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Paid Social Media & Email Increase Product Awareness

Product awareness and confidence in market demand is very important for this businesses end users. In order to increase product awareness and proof of concept I created a Facebook, Instagram, Twitter and Reddit social media campaign. Since we already had a large portion of our target market’s email we decided to their end users to prove the toys were popular. I saw an organic viral post of one of our products and decided to replicate it and promote it with paid media.

Results:

  • 33,382 Post engagements
  • Increased Product Sales

Role:

Tools:

  • Facebook Business Manager
  • Twitter Ads Manager
  • Reddit Ads Manager
  • Google Analytics
  • Icontact

Problem

  • Lack of awareness in high potential products

Solution

  • Bring awareness to customers end users and show positive engagement on posts
  • Send email with posts directly to customers

Challenges : Targeting

Picking targeting for the highest engagement at the lowest cost per conversion on Facebook. In order to do this I targeted English speaking countries that are cheaper to get engagement from. These were countries such as India, Pakistan, and the Philippines. For Twitter I used a list a competitors and affinity audiences that would be most likely to like our content. For Reddit I targeted sub Reddits that would be most likely to have high engagement with our meme product.

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