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Technical SEO Fixes Increase Organic Revenue
Posted On October 3, 2019
When the new website was launched it soon became an issue that faceted navigation structure has caused millions duplicate URLs! Another issue was the pages were not considered mobile valid by Google. In order to fix these issues I implemented the URL parameter tool and consulted with the 3rd party development team to get this fixed. The result was 6.37 million duplicate URLs excluded and over 1000 mobile valid pages added!
6.37 Million Duplicate URLs
No Mobile Valid URLs
Text too small
Content Too Wide
Implement URL Parameter Tools
Consulted with developers to make site mobile friendly
92% Increase in Organic Revenue
Only 4,000 site map URLs
1000+ Mobile Friendly URLs
After the URL Parameter Tool implementation that blocked faceted navigation from being crawled by GoogleBot the valid pages went to the proper amount. This greatly increase the crawl budget of the website. This is especially important for this business which is consistently having new items added to the catalog.