Ted Giraitis-Quaye

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I will utilize this medium to discuss and document the latest in digital marketing. Both in my career via case studies and trending topics I could add value to. Check out some content below!

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Technical SEO Fixes Increase Organic Revenue

When the new website was launched it soon became an issue that faceted navigation structure has caused millions duplicate URLs! Another issue was the pages were not considered mobile valid by Google. In order to fix these issues I implemented the URL parameter tool and consulted with the 3rd party development team to get this fixed. The result was 6.37 million duplicate URLs excluded and over 1000 mobile valid pages added!

Problem:

Over 600k Index URLs On 4k Sitemap Website
  • 6.37 Million Duplicate URLs
  • No Mobile Valid URLs
    • Text too small
    • Content Too Wide

Solution:

URL Parameter Tool
  • Implement URL Parameter Tools
  • Consulted with developers to make site mobile friendly

Result:

Increased SEO Revenue & Unique Purchases
  • 92% Increase in Organic Revenue
  • Only 4,000 site map URLs
  • 1000+ Mobile Friendly URLs
Current Index Of URLs

After the URL Parameter Tool implementation that blocked faceted navigation from being crawled by GoogleBot the valid pages went to the proper amount. This greatly increase the crawl budget of the website. This is especially important for this business which is consistently having new items added to the catalog.

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