When a client’s new website was launched it became an issue that the faceted navigation structure had caused millions duplicate URLs! Furthermore, the pages were not considered mobile valid by Google. To fix these issues I implemented the URL Parameter Tool and consulted with the 3rd party web development team to get this fixed. The result was 6.37 million duplicate URLs excluded and over 1000 mobile valid pages added! Also a 92% increase in mobile traffic revenue.
6.37 Million Duplicate URLs
No Mobile Valid URLs
Text too small
Content Too Wide
Implement URL Parameter Tools
Consulted with developers to make site mobile friendly
92% Increase in Organic Revenue
Only 4,000 site map URLs
1000+ Mobile Friendly URLs
After the URL Parameter Tool implementation the valid pages went to the proper amount. This greatly increased the crawl budget of the website. This is especially important for this business which is consistently having new items added to the catalog.