As COVID-19 swept across the nation my primary care client knew how important telehealth was to the their patients. I leveraged the growing search volume on Google Ads for telehealth to be an early adopter in their local area. This lead to great success and a high volume of...

Are you looking to increase your business even during a pandemic? Amid the COVID-19 pandemic my family law firm client suspected that an increase on divorce inquires would occur. To capture this suspected demand I created a Google Ads prospecting campaign with a Facebook Ads remarketing funnel in the...

When managing a large catalog of products an account with sufficient data is necessary to leverage Google’s smart bidding options. However, when you don’t have this luxury you have to utilize other automatons such as scripts, rules and bulk imports. In this case study I will explain how I...

Python script used to perform trend analysis for data science. ...

Setting up conversion tracking to view the results of your marketing efforts is extremely important. It is what separates traditional from digital marketing in many aspects. When working with a client, I needed to track business events that occurred on their site. I classified these events as macro and...