Ted Giraitis-Quaye

Welcome To My Blog!

I will utilize this medium to discuss and document the latest in digital marketing. Both in my career via case studies and trending topics I could add value to. Check out some content below!

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Google Shopping Automation Increases Revenue

When managing a large catalog of products an account with sufficient data is necessary to leverage Google’s smart bidding options. However, when you don’t have this luxury you have to leverage other automatons such as scripts, rules and bulk imports. In this case study I will explain how I...

Conversion Tracking & Events with Google Tag Manager

Setting up conversion tracking to see the results of your marketing efforts is extremely important. It’s what separates traditional from digital marketing in many ways. When working with a client, I wanted to track business events that occurred on their site as macro and micro conversions. In order to...

Dynamic Remarketing Without Data Layers!

On average, it takes approximately five to seven touchpoints to close a sale. So in order to have a proper digital marketing strategy it is crucial to have a remarketing campaign. The best of all remarketing campaigns is dynamic display remarketing. This is because it shows the exact product that the user...

Paid Social Media & Email Increase Product Awareness

Product awareness and confidence in market demand is very important for this businesses end users. In order to increase product awareness and proof of concept I created a Facebook, Instagram, Twitter and Reddit social media campaign. Since we already had a large portion of our target market’s email we...