When managing a large catalog of products an account with sufficient data is necessary to leverage Google’s smart bidding options. However, when you don’t have this luxury you have to leverage other automatons such as scripts, rules and bulk imports. In this case study I will explain how I...

Python script used to perform trend analysis for data science. ...

Setting up conversion tracking to see the results of your marketing efforts is extremely important. It’s what separates traditional from digital marketing in many ways. When working with a client, I wanted to track business events that occurred on their site as macro and micro conversions. In order to...

On average, it takes approximately five to seven touchpoints to close a sale. So in order to have a proper digital marketing strategy it is crucial to have a remarketing campaign. The best of all remarketing campaigns is dynamic display remarketing. This is because it shows the exact product that the user...

Product awareness and confidence in market demand is very important for this businesses end users. In order to increase product awareness and proof of concept I created a Facebook, Instagram, Twitter and Reddit social media campaign. Since we already had a large portion of our target market’s email we...