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Home
Testimonials
Case Studies
Performance Max & YouTube Ads Case Study (Sports eCommerce)Google Ads Case Study: eCommerce Apparel Retailer (Performance Max)Google Ads Case Study (eCommerce Supplements)Google Ads Conversion Tracking: Get Rid of Window Shoppers (3 minutes) Lead Gen Case StudyGoogle Ads Case Study: eCommerce Shopify Supplement Store (Performance Max)Google Ads Case Study: Lead Generation B2BGoogle Ads Increase Law Firm LeadsFamily Medical Home CaseCosmetic Surgeon Generates 695 Leads with Google Ads
Blog
Performance Max Google Ads: Creative Strategy (Advanced)Google Ads Increases Sales with eCommerce CompanyYouTube Ads Tutorial: Best Practices (2022)Google Ads Case Study eCommerce ($2 Million) #googleadsGoogle Ads Case Study: Luxury Fashion Retailer #googleadsGoogle Shopping Ads Optimization: Buy on Google (Free)Google Ads Case Study: Fashion Marketing (Swimwear) #googleadsGoogle Ads Fashion Marketing Case Study (Performance Max & Chat GPT) #googleadsZARA Fashion Marketing: Brand Breakdown (Google Ads)From Runway to Clicks | Driving Sales Through Clothing MarketingStarting a Dropshipping Business for Clothing - Things You Should LearnHow To Find Apparel Manufacturers & Suppliers for Your E-commerce BusinessPerformance Max Google Ads Strategy (Advanced)Google Merchant Center: Price Competitiveness ReportGoogle Merchant Center: Fashion AdvertisingGoogle Ads Performance Max: Step-by-StepGoogle Ads Audit (Part 1 Tutorial 2022)Google Ads Audit Campaign Performance (Part 2 Tutorial 2022)Google Ads Audit Ad Group Performance (Part 3 Tutorial 2022)Google Ads Audit Ad & Keyword Analysis (Part 4 Tutorial 2022)Google Ads Audit Responsive Search Ad Analysis (Part 5 Tutorial 2022)Google Ads Audit Landing Pages (Part 6 Tutorial 2022)Google Ads Audit Ad Position (Part 7 Tutorial 2022)Google Ads Audit Audience Analysis (Part 8 Tutorial 2022)Google Ads Audit Quality Score Analysis (Part 9 Tutorial 2022)Google Ads Audit Devices Analysis (Part 10 Tutorial 2022)Google Ads Audit Age Analysis (Part 11 Tutorial 2022)Google Ads Audit Hour Analysis (Part 12 Tutorial 2022)Google Ads Audit Auction Insights Analysis (Part 13 Tutorial 2022)Google Ads Audit Location Analysis (Part 14 Tutorial 2022)Google Ads Audit Gender Analysis (Part 15 Tutorial 2022)Google Ads Audit Household Income Analysis (Part 16 Tutorial 2022)Google Ads Audit Parental Status Analysis (Part 17 Tutorial 2022)Google Ads Audit Placements Analysis (Part 18 Tutorial 2022)Google Merchant Center: Fix Product Disapprovals (2022)Google Tag Manager For Submission Tracking (GA4)Google Shopping Ads Strategy: Convert Cold Traffic (Fast)Daily Ad Brief Interview: TGQ MarketingGoogle Shopping Ads: A/B Split Testing (2022)Google Merchant Center Shopify Dropshipping Feed Upload (Quick Method) 2022Reiss Brand Breakdown: Fashion MarketingGoogle Shopping Ads Tutorial: Advanced Scaling Strategy - Step By Step (2022)Manière De Voir Fashion MarketingTop Tips to Party Bus Marketing Plan (2021)
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From Runway to Clicks | Driving Sales Through Clothing Marketing

Overview:

FromRunwaytoClicks

In fashion advertising, mastering the art of turning heads and driving sales is crucial for success.

From runway to clicks, fashion advertisers must learn how to delve into the world of clothing and advertising on Google Ads to stay ahead of the game.

There are several effective strategies and powerful tools to make a brand shine, including:

* Dynamic Remarketing

* Google Shopping Ads

* Expanded Text Ads

* Showcase Shopping Ads

* Local Inventory Ads

* Responsive Display Ads

* Smart Shopping Ads

* Video Ads

* Local Campaigns

* Call-Only Ads

* Ad Customizers

Each one of these can help increase the clicks for on-line advertisers.

Dynamic Remarketing

Dynamic remarketing allows advertisers to show tailored ads to users who previously visited their website.

FromRunwaytoClicks

Pros:

  • Keeps the target brand top of mind for potential customers.
FromRunwaytoClicks

Cons:

  • Needs meticulous tracking.
  • Risk of intrusiveness if not well-executed.

FromRunwaytoClicks

Think of dynamic remarketing as having a personal stylist that follows the advertiser around with suggestions based on past choices – it's effective, but no one likes a pushy stylist.

Google Shopping Ads

Google Shopping Ads are visually appealing ads that showcase products with images, prices, and store names, making it easy for shoppers to make quick purchasing decisions.

Pros:

  • High visibility and a direct link to product pages
FromRunwaytoClicks

Cons:

  • Requires continuous optimization to stay competitive.

Google Shopping Ads are like having a virtual storefront on the busiest shopping street – the window display must always on point.

Expanded Text Ads

Expanded Text Ads allow for more text space, letting advertisers highlight product features, promotions, and unique selling points.

Pros:

  • Increased visibility
  • Opportunity for creativity.
FromRunwaytoClicks

Cons:

  • Requires strategic copywriting to make an impact in limited space.

Expanded Text Ads are a chance to make a lasting impression with words – think of them as the fashion statement in a crowded room.

Showcase Shopping Ads

FromRunwaytoClicks

Showcase Shopping Ads allow the seller to group related products together, providing a more immersive shopping experience for users.

Pros:

  • Ideal showcase for collections or themed outfits.
FromRunwaytoClicks

Cons:

  • Requires careful curation to ensure relevance and cohesion.

FromRunwaytoClicks

Showcase Shopping Ads are like curating a runway show – each piece should complement the others to create a cohesive story because, in fashion, cohesion is key.

Local Inventory Ads

FromRunwaytoClicks

Local Inventory Ads show users what products are available in nearby stores, driving foot traffic and online sales simultaneously.

Pros:

  • Boosts omni-channel sales.
  • Fosters a sense of urgency.
FromRunwaytoClicks

Cons:

  • Requires accurate inventory management and location targeting.

FromRunwaytoClicks

Local Inventory Ads are like having a personal shopper whispering in the advertiser’s ear, guiding them to the hottest finds just around the corner. But sellers must remember: fashion waits for no one, so act fast.

Responsive Display Ads

Responsive Display Ads automatically adjust size, appearance, and format to fit various placements across the Google Display Network.

Pros:

  • Maximizes reach and engagement across different devices and platforms.

 

Cons:

  • Limited control over design and placement.

Responsive Display Ads are like the chameleons of the fashion world – they seamlessly blend in wherever they go. Just make sure those ads always dressed to impress.

Smart Shopping Ads

FromRunwaytoClicks

Smart Shopping Ads are automated campaigns that use machine learning to optimize bidding and placement, maximizing ROI.

Pros:

  • Saves time and resources while delivering targeted results.
FromRunwaytoClicks

 

Cons:

  • Limited transparency and control over campaign performance.

FromRunwaytoClicks
FromRunwaytoClicks

Smart Shopping Ads are like having a personal assistant who knows a client’s style inside and out, making sure they always look their best without breaking a sweat – but remember, trust is key in any fashion partnership.

Video Ads

FromRunwaytoClicks

Video Ads capture attention with dynamic visuals and storytelling, perfect for showcasing a brand's personality.

Pros:

  • High engagement and share-ability.
FromRunwaytoClicks

Cons:

  • Requires compelling content and may have production costs.
FromRunwaytoClicks

Video Ads are like the fashion films of the digital world – they captivate, inspire, and leave a lasting impression. Advertisers must ensure their stories are as stylish as their product.

Local Campaigns

FromRunwaytoClicks

Local Campaigns help drive in-store visits and sales by targeting users in a certain radius of the seller’s physical location.

Pros:

  • Bridges the gap between online and offline shopping experiences.
FromRunwaytoClicks

Cons:

  • Requires attention to location data and ongoing optimization.

FromRunwaytoClicks
FromRunwaytoClicks

Local Campaigns are like throwing a VIP party for the most loyal customers – exclusive, intimate, and oh-so-chic. In fashion, sometimes the best moments happen off the runway.

Call-Only Ads

FromRunwaytoClicks

Call-Only Ads encourage users to call businesses directly; ideal for services like alterations or personal styling consultations.

Pros:

  • Drives immediate action.
  • Fosters personal connection.
FromRunwaytoClicks

Cons:

  • Limited reach compared to other ad formats.
FromRunwaytoClicks
FromRunwaytoClicks

Call-Only Ads are like having a direct line to a fashion emergency hotline – when in doubt, just dial, and the advertiser will be there to save the day. In fashion, timing is everything.

Ad Customizers

FromRunwaytoClicks

Ad Customizers are dynamic elements that allow the seller to personalize ads based on factors like location, device, and audience demographics, increasing relevance and engagement.

Pros:

  • Enhances ad personalization and performance.
FromRunwaytoClicks

Cons:

  • Requires careful planning and testing to avoid missteps.
FromRunwaytoClicks

Ad Customizers are like tailoring an ad to each individual customer perfectly – it's all about making them feel seen, heard, and understood. In fashion, one size does not fit all.

Wrap Up

And that is 11 powerful examples of how to master advertising on Google Ads from runway to clicks. It's important to remember that the key to success is staying true to a brand's identity while adapting to the ever-changing landscape of digital marketing.

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About the Author

Ted is the founder of TGQ Marketing a PPC, Analytics and CRO agency focused on client results.