5. Then share the page. Now if the client wants to review the numbers, they can be referenced.
5. Link the spreadsheet to the Analysis header.
6. Go back to the breakdown of the campaign in Google Sheets. Sort the data by costs. This is typically the best way to find which ones have the most spend. Clicks may be a good feature to note as well.
That is how to audit the campaign performance for Google ads. It’s a useful way of determining the success of an account as well as tangible evidence to show the client why changes may need to be implemented.
Part three will look at Ad Group Performance.
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