Are you looking to increase your business even during a pandemic? Amid the COVID-19 pandemic my family law firm client suspected that an increase on divorce inquires would occur. To capture this suspected demand I created a Google Ads prospecting campaign with a Facebook Ads remarketing funnel in the back-end. In this case study I will show the results, proposal, problem, solution and challenges.
Converted 9 leads directly from Google Ads Average client over $1500+
Increased landing page visitors 130%
Gained over 16,000 (605%+) impressions in target demographic & search intent
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Analyzed search terms report to understand how users finding our advertisements
Optimizing bidding for against competitors to maintain a high search impression share
Keeping highly relevant copy for high click through rates
Getting landing page visitors back into the funnel
In conclusion using highly targeted advertisements on Google to speak to our target customer resulted in great click through rates. On top of having an attractive landing page with a relevant offer to their pain points helped this campaign be successful. Reengaging users into our funnel using Facebook Ads enabled their to be no wasted ad spend as well! Contact us today to learn how we could help your business generate more revenue.
About the Author
Ted is the founder of TGQ Marketing a PPC, Analytics and CRO agency focused on client results.