Overview:

From colors to sizing to shipping - fashion advertising can be a struggle when it comes to optimizing Google ads.

With so many different features to consider, it's easy to feel overwhelmed. I'm going to take away some of that stress by sharing a guide to the most crucial attributes to add to an account. This guide will lead to the generation of more sales and take revenue to the next level.

I’ll be discussing:

The importance of prerequisite feed setup.
The significance of apparel-specific attributes,
And the challenges attached to feed setup.

When it comes to titling a website, it's important to keep in mind that people are searching for specific keywords. So, make sure to include the brand, product type, and any other important attributes in the title to help the site rank higher. For example, think about including information like colors, gender, and sizing in the title to help people find what they're looking for. Remember, potential customers will read the title before deciding to click on the site, so avoid using promotional language or anything that might come across as spammy. Instead, focus on providing clear and concise information that will entice people to click and learn more.

When it comes to displaying images on a website, it's important to consider the image link. This is where the highest resolution images and aspect ratio are displayed, and adding additional images can be beneficial. By including different shots of models or just the project or lifestyle, users can get a better idea of what to expect before clicking through. This can help increase the click-through rate (CTR) and lower the cost-per-click (CPC).

Include:

Use the highest resolution images – ideal aspect ratio: 9:11 (w:h) for vertical images and 4:3 (w:h) for horizontal images.
Include additional images of the product.

Pricing is a crucial factor for potential customers when deciding whether or not to make a purchase. After viewing the image, the pricing will be one of the most significant deciding factors. Therefore, it's important to make sure the pricing is competitive. This can be determined by reviewing the pricing of competitors in Google Merchant Center. If the pricing is not competitive, potential customers may choose not to click through and make a purchase. Note that the title of the product also plays a role in the decision-making process. To find out more about pricing, I have a video that covers the topic in more detail.

Here is the space to consider any discounts that may be available. By displaying these discounts prominently, potential customers are more likely to see them and be enticed to make a purchase. To create a sense of urgency, it's a good idea to set up an effective sales date. This way, potential customers understand that they have a deadline to purchase and may feel more motivated to take action before the sale ends. By creating a sense of urgency, you can encourage potential customers to buy the product before the sale ends and they miss out on the opportunity.