While we’re still in the Asset group, we can view, for example, this boyfriend blazer and look at the details. I would then review these reports and decipher the best creative assets in this campaign.

I also like to have specified assets to the product only. So, I'm showing someone that is wearing the product or different variations in lifestyle imagery showing people using the product.

Then, I like to include YouTube videos on top of that.

It’s good to incorporate targeting and targeted copy specifically for this listing group.

CHALLENGES

1.      Low budget

One of the big challenges with this strategy is a lower budget and not knowing what type of creative is going to convert. That uncertainty makes it hard to get the right types of assets or combinations.

A lot of data will be impending, so, it’s going to be hard to know what assets are resonating. It will be necessary to A/B test to get an idea of what is performing. That testing will solve the question of whether to keep testing in a specific area.

2.      Insights

Knowing which Insights to target is another significant challenge. If, for example, I'm looking at online Black Friday shopping – that could be an In-market segment that I can shoot for, but I want to make sure I'm not spreading myself too thin given my budget.

So, it's important to know when to pick these Insights and understand where the client account stands. What are the store’s seasonal trends and promotions?