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Home
Testimonials
Case Studies
Performance Max & YouTube Ads Case Study (Sports eCommerce)Google Ads Case Study: eCommerce Apparel Retailer (Performance Max)Google Ads Case Study (eCommerce Supplements)Google Ads Conversion Tracking: Get Rid of Window Shoppers (3 minutes) Lead Gen Case StudyGoogle Ads Case Study: eCommerce Shopify Supplement Store (Performance Max)Google Ads Case Study: Lead Generation B2BGoogle Ads Increase Law Firm LeadsFamily Medical Home CaseCosmetic Surgeon Generates 695 Leads with Google Ads
Blog
Performance Max Google Ads: Creative Strategy (Advanced)Google Ads Increases Sales with eCommerce CompanyYouTube Ads Tutorial: Best Practices (2022)Google Ads Case Study eCommerce ($2 Million) #googleadsGoogle Ads Case Study: Luxury Fashion Retailer #googleadsGoogle Shopping Ads Optimization: Buy on Google (Free)Google Ads Case Study: Fashion Marketing (Swimwear) #googleadsGoogle Ads Fashion Marketing Case Study (Performance Max & Chat GPT) #googleadsZARA Fashion Marketing: Brand Breakdown (Google Ads)From Runway to Clicks | Driving Sales Through Clothing MarketingStarting a Dropshipping Business for Clothing - Things You Should LearnHow To Find Apparel Manufacturers & Suppliers for Your E-commerce BusinessPerformance Max Google Ads Strategy (Advanced)Google Merchant Center: Price Competitiveness ReportGoogle Merchant Center: Fashion AdvertisingGoogle Ads Performance Max: Step-by-StepGoogle Ads Audit (Part 1 Tutorial 2022)Google Ads Audit Campaign Performance (Part 2 Tutorial 2022)Google Ads Audit Ad Group Performance (Part 3 Tutorial 2022)Google Ads Audit Ad & Keyword Analysis (Part 4 Tutorial 2022)Google Ads Audit Responsive Search Ad Analysis (Part 5 Tutorial 2022)Google Ads Audit Landing Pages (Part 6 Tutorial 2022)Google Ads Audit Ad Position (Part 7 Tutorial 2022)Google Ads Audit Audience Analysis (Part 8 Tutorial 2022)Google Ads Audit Quality Score Analysis (Part 9 Tutorial 2022)Google Ads Audit Devices Analysis (Part 10 Tutorial 2022)Google Ads Audit Age Analysis (Part 11 Tutorial 2022)Google Ads Audit Hour Analysis (Part 12 Tutorial 2022)Google Ads Audit Auction Insights Analysis (Part 13 Tutorial 2022)Google Ads Audit Location Analysis (Part 14 Tutorial 2022)Google Ads Audit Gender Analysis (Part 15 Tutorial 2022)Google Ads Audit Household Income Analysis (Part 16 Tutorial 2022)Google Ads Audit Parental Status Analysis (Part 17 Tutorial 2022)Google Ads Audit Placements Analysis (Part 18 Tutorial 2022)Google Merchant Center: Fix Product Disapprovals (2022)Google Tag Manager For Submission Tracking (GA4)Google Shopping Ads Strategy: Convert Cold Traffic (Fast)Daily Ad Brief Interview: TGQ MarketingGoogle Shopping Ads: A/B Split Testing (2022)Google Merchant Center Shopify Dropshipping Feed Upload (Quick Method) 2022Reiss Brand Breakdown: Fashion MarketingGoogle Shopping Ads Tutorial: Advanced Scaling Strategy - Step By Step (2022)Manière De Voir Fashion MarketingTop Tips to Party Bus Marketing Plan (2021)
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Google Ads Audit Responsive Search Ad Analysis (Part 5 Tutorial 2022) 

Google Ads Audit Overview:

This is part five of the Google Ads Audit tutorial. We'll look at Responsive Search Ad Analysis in the Data Studio.

I'll be utilizing the Data Studio report and analyzing the details and numbers in Google Sheets/Excel & Google Slides.

This segment is important for ensuring Google Ads have click-through rates as well as making recommendations on improvement strategies. We want ads to feature excellent ad scores.

Google Ads Audit RSA Analysis

1.      Grab the RSA Analysis.

Google Ads Audit RSA Analysis

2.      Go to the RSA and click the RSA Breadth Recommendation flags – instructions are available on how to set this up.

Google Ads Audit RSA Analysis

3.      Then click on Ads and there will be several columns of data. The headlines and columns will pop up: Ad IDs, Ad Strength, Clicks, Conversions, Cost.

Google Ads Audit RSA Analysis

4.      It can be filtered for Ad Type.

Google Ads Audit RSA Analysis

These ‘excellents’ across the board are great to see. We sort it by cost, since that’s important.

Google Ads Audit RSA Analysis

These are expensive keywords, but the quality score is superior. The click through rates (CTR) are positive on the most expensive products. We are likely getting crazy search terms from this.

Google Ads Audit RSA Analysis

5.      Save and export this to Google Sheets. It does not have to be named.

6.      Open the sheet. This is the Ad Report. Remove the headlines and descriptions, since the Ad ID header is in place.  

Google Ads Audit RSA Analysis

7.      Grab the rest of the data and copy it.

Google Ads Audit RSA Analysis
Google Ads Audit RSA Analysis

8. Paste the copy data into the RSA Analysis.

9.      Now sort the data by cost. 

Google Ads Audit RSA Analysis
Google Ads Audit RSA Analysis

The picture is clear now on how these ads are performing. We are able to improve on the responsive search ads. For example, I would say ‘marketing for accounting, try including more keywords in the headlines.’ These two are labelled and highlighted as ads to focus on.

Google Ads Audit RSA Analysis

10.      Copy the highlighted data and paste it into the RSA Analysis report.

Google Ads Audit RSA Analysis
Google Ads Audit RSA Analysis

11      Some of the top ads can be captured as a screenshot for the client to get a visual. We can look at the top combinations as well.

That's how the RSA and Click-Through-Rate Performance audit is done.

Part six will go through the audit of Landing Pages.

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About the Author

Ted is the founder of TGQ Marketing a PPC, Analytics and CRO agency focused on client results.