Problem

• Google Ads account not set up
• No landing page to convert traffic
• No call tracking solution

Solution

• Built a highly targeted Google search campaign based on search terms and intent
• Increased bids on observed audiences that covert the highest rate
• Utilized Call Rail to record call to improve closing rate on leads
• Implemented Google Ads conversion tracking
• Set up Lead Pages to create landing pages and split tests

I created a massive copy library of responsive search ads to create optimization ad variations for the highest click through rate. In order to understand the lead quality and intent of searchers I installed Call Rail to record calls. Furthermore, I set up conversion tracking on landing pages to understand the return on investment of campaigns.

Challenges

• Creating a landing page offer that converted highly
• Creating messaging that was on brand and was highly relevant to search intent
• Getting the Target CPA to the profit amount

Conclusion

Being willing to invest into Google Ads and following a campaign organized structure will benefit your business highly. Be aware of trends in your market and what you customers needs are. Continuous testing your ads and landing pages are also a huge key to success. If you believe your campaigns need improving or set up contact us today!