Google Ads Increase Family Medical Home Leads


As COVID-19 swept across the nation my primary care client knew how important telehealth was to the their patients. I leveraged the growing search volume on Google Ads for telehealth to be an early adopter in their local area. This lead to great success and a high volume of leads for this client. In this case study I will discuss the results, problem, solution and challenges.

Google Ads Results

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  • Google Ads account not set up
  • No landing page to convert traffic
  • No call tracking solution


  • Built a highly targeted Google search campaign based on search terms and intent
  • Increased bids on observed audiences that covert the highest rate
  • Utilized Call Rail to record call to improve closing rate on leads
  • Implemented Google Ads conversion tracking
  • Set up Lead Pages to create landing pages and split tests

I created a massive copy library of responsive search ads to create optimization ad variations for the highest click through rate. In order to understand the lead quality and intent of searchers I installed Call Rail to record calls. Furthermore, I set up conversion tracking on landing pages to understand the return on investment of campaigns.


  • Creating a landing page offer that converted highly
  • Creating messaging that was on brand and was highly relevant to search intent
  • Getting the Target CPA to the profit amount


Being willing to invest into Google Ads and following a campaign organized structure will benefit your business highly. Be aware of trends in your market and what you customers needs are. Continuous testing your ads and landing pages are also a huge key to success. If you believe your campaigns need improving or set up contact us today!


About the Author

Madeline Carpenter is the founder of Market ‘Til You Make It. When she’s not serving her clients, she geeks out on board games, cider, and challenging her friends to top her awesome karaoke skills. She calls Bloomington, Minnesota home.