Overview:

Performance Max is one of Google’s features that helps drive better results in all Google Ads channels and inventory. Compared to other campaigns, Google automates the delivery and targeting of the campaign based on the data that advertisers provide. The Performance Max is an automated campaign type with the following benefits: 

• Get better performance 
• Have more transparent insights
• Simplify campaign management
• Optimize and maximize your ads
• Get new audiences through all of Google’s channels and networks 

On Budget and Bidding

• Enter your budget [i.e $50.00]
• Depending on the KPIs of your business, you can either pick Conversions or Conversion value. The latter is more recommended because even if you’re in the lead generation business, you should still be adding value to your conversions. 
• Set a Target ROAS goal. You can also leave the value blank. Click Next. 
• Choose the location you’re targeting, then the language. Finish clicking options on the More settings tab depending on your campaign. 
• Sending traffic to unique URLs is a critical part of this step. If you’re unsure where Google can optimize the ads, you can let Google optimize it and send the ads anywhere. Click Next. 

Once your campaign starts running for a few days or more, you’ll begin seeing insights, and asset groups and see which of the headlines work better and which ones do not, and you can also see the campaign overview. Furthermore, you can also see the products that work or sell best. 

Performance Max lets you access your ad inventory and format your ad campaigns. Knowing how your products are faring is one best way to make decisions that would lead to business growth.