The Google Ads Manager above shows $65,000 conversion revenue for June with more than 500 sales completed. That is a 196 percent increase in the Return on Advertising Spend (ROAS), rising three points. We also scaled the ad spend. Previously, there was no proper Performance Max segmentation with the signals being used.

Signal #2: Best Keywords and Customer Websites

You can see Quinton Hypertonic here in the signal.

This is showing the most useful keywords for Bottom of Funnel. These are the keywords that were successful on Google that should be replicated to find similar users for the Performance Max. This gave Google a signal that registered tremendous sales.

A remarketing signal was also used to grab users or anyone similar to those users who didn’t buy.

You can see a 139 percent increase in revenue in the Search Campaign section. This was done by increasing the budget, as well as switching to a maximized conversions bidding strategy. Previously, it was set to maximize clicks, which optimizes for anybody that is searching for keywords to get the click. This can be beneficial, but you want to attract the viewers who are willing to buy; not the window shoppers.

YouTube Remarketing

YouTube remarketing was a big factor in facilitating this campaign. Looking at All Campaigns, you can see that video remarketing wasn’t running before. But it also helped drive a fairly sizeable amount of revenue from people who wouldn’t have bought previously for a good return on ad spend.

The strategy with this video campaign was the target website visitors who hadn’t bought yet. Then those visitors were segmented for men and women.