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Testimonials
Case Studies
Performance Max & YouTube Ads Case Study (Sports eCommerce)Google Ads Case Study: eCommerce Apparel Retailer (Performance Max)Google Ads Case Study (eCommerce Supplements)Google Ads Conversion Tracking: Get Rid of Window Shoppers (3 minutes) Lead Gen Case StudyGoogle Ads Case Study: eCommerce Shopify Supplement Store (Performance Max)Google Ads Case Study: Lead Generation B2BGoogle Ads Increase Law Firm LeadsFamily Medical Home CaseCosmetic Surgeon Generates 695 Leads with Google Ads
Blog
Performance Max Google Ads: Creative Strategy (Advanced)Google Ads Increases Sales with eCommerce CompanyYouTube Ads Tutorial: Best Practices (2022)Google Ads Case Study eCommerce ($2 Million) #googleadsGoogle Ads Case Study: Luxury Fashion Retailer #googleadsGoogle Shopping Ads Optimization: Buy on Google (Free)Google Ads Case Study: Fashion Marketing (Swimwear) #googleadsGoogle Ads Fashion Marketing Case Study (Performance Max & Chat GPT) #googleadsZARA Fashion Marketing: Brand Breakdown (Google Ads)From Runway to Clicks | Driving Sales Through Clothing MarketingStarting a Dropshipping Business for Clothing - Things You Should LearnHow To Find Apparel Manufacturers & Suppliers for Your E-commerce BusinessPerformance Max Google Ads Strategy (Advanced)Google Merchant Center: Price Competitiveness ReportGoogle Merchant Center: Fashion AdvertisingGoogle Ads Performance Max: Step-by-StepGoogle Ads Audit (Part 1 Tutorial 2022)Google Ads Audit Campaign Performance (Part 2 Tutorial 2022)Google Ads Audit Ad Group Performance (Part 3 Tutorial 2022)Google Ads Audit Ad & Keyword Analysis (Part 4 Tutorial 2022)Google Ads Audit Responsive Search Ad Analysis (Part 5 Tutorial 2022)Google Ads Audit Landing Pages (Part 6 Tutorial 2022)Google Ads Audit Ad Position (Part 7 Tutorial 2022)Google Ads Audit Audience Analysis (Part 8 Tutorial 2022)Google Ads Audit Quality Score Analysis (Part 9 Tutorial 2022)Google Ads Audit Devices Analysis (Part 10 Tutorial 2022)Google Ads Audit Age Analysis (Part 11 Tutorial 2022)Google Ads Audit Hour Analysis (Part 12 Tutorial 2022)Google Ads Audit Auction Insights Analysis (Part 13 Tutorial 2022)Google Ads Audit Location Analysis (Part 14 Tutorial 2022)Google Ads Audit Gender Analysis (Part 15 Tutorial 2022)Google Ads Audit Household Income Analysis (Part 16 Tutorial 2022)Google Ads Audit Parental Status Analysis (Part 17 Tutorial 2022)Google Ads Audit Placements Analysis (Part 18 Tutorial 2022)Google Merchant Center: Fix Product Disapprovals (2022)Google Tag Manager For Submission Tracking (GA4)Google Shopping Ads Strategy: Convert Cold Traffic (Fast)Daily Ad Brief Interview: TGQ MarketingGoogle Shopping Ads: A/B Split Testing (2022)Google Merchant Center Shopify Dropshipping Feed Upload (Quick Method) 2022Reiss Brand Breakdown: Fashion MarketingGoogle Shopping Ads Tutorial: Advanced Scaling Strategy - Step By Step (2022)Manière De Voir Fashion MarketingTop Tips to Party Bus Marketing Plan (2021)
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Google Merchant Center Shopify Dropshipping Feed Upload (Quick Method) 2022

Google Merchant Center Overview:

If you haven't set up your Shopify and integrated your products to Google Shopping yet, you lose a significant audience pool. Putting your Shopify products to Google Shopping is one of the easiest ways to reach billions of potential buyers around the globe. But that's not all! Linking your Shopify Store to Google Shopping allows you to make highly targeted ad campaigns. 


Don't worry! We're here to help. This article will show you the easy steps to ensure that your products are manageable on the Google Shopping platform. So get ready for the integration you didn't know you needed but should have already implemented for your brand!


  • Setting up your Google Merchant Center Account
  • Confirming All the Provided Information
  • Managing your Products
  • Connecting your Google Merchant Center and Google Ads
  • Creating Google Analytics Account

From Shopify to Google Shopping

The process isn’t as complicated as many think. You can even do this in your free time. Here are the steps to getting your products to as many potential buyers as possible. 

1. Setup Your Google Merchant Center Account

The very first step is to log in to your Shopify account and, from there, click Google to create a new account. Follow the prompts, verify your phone number, and select your target country, language, and shipping settings. Confirm all the necessary information such as your contact details, valid payment method, refund policy, and terms of service. 

2. Confirm All Information

Go to your settings, then policies. You can automatically generate the policies and save them. Once saved, it goes live and is found on your footer. You can see your Google Merchant Center account box and click on connect. Next, view the newly set up account by clicking it on a new tab. Lastly, tap on the complete set-up button, and you’re good to go.

3. Manage Your Products

The next step is to finally manage your products and import the products on any platforms you're comfortable using. Make sure that all the fields are filled out. You can use any fields applicable to your products, such as the custom labels, the size types, system, colors, SKU, bar codes, a custom product, etc. 

Once all the fields are completed, go back to Google and check all the other pending products. Usually, it takes 3-5 business days to review the products. 

4. Google Merchant Center

This is where you set up your business, website, and branding.

5. Connect Google Ads Account

The best way to reach out to your target audience is to create campaigns. All these marketing campaigns should also appear in your Google Ads account. Just follow the prompts until you reach the Google Ads campaign page. Set up the billing and click submit.

Google Ads is one of the biggest advertising programs online. It’s where you create your online ads and reach people interested in buying your products and services. You can choose where your ads appear, limit your ads spend based on your budget, and measure the impact of your ads.

Don’t forget to check your metrics, including the click-through rate (CTR) and the conversion rate (CVR). The CTR is the number of clicks your ads get as a proportion of the number of views.

Higher CTR means quality ad. On the other hand, CVR is the measure of form submissions as a proportion of total visits. A high CVR means that your landing page offers a seamless user experience to your visitors. 


6. Create Google Analytics

Use your Shopify and Google Merchant Center email to create your Google Analytics account. Follow the instructions and continue to the property setup. Input the property name and use the Universal Analytics property instead of the Google Analytics 4. The latter is more complicated. 

Once that’s done, you just have to click create, accept the Terms of Service, and start installing the code snippet. This may sound complicated, but trust us, you’ll get there in basic steps.

7. Tracking ID

The tracking ID is a string of numbers telling Google Analytics where to send the data. The Id is unique to your website, so don’t share it with the public.

8. Check Your Linked Accounts

Find your Google Analytics from your linked accounts and click to open. Check the newly created analytics page for your brand. You can then start checking out your conversion and track sales. Click on the import button and choose Google Analytics. 

Select the transactions, and once that’s done, you’re good to go. There you go! There go your basic steps to setting up your Google Merchant Center from your Shopify account. 


If you need more and are a visual learner, check the video tutorial on Youtube. Subscribe to my YouTube channel to learn more strategies to grow your brand.


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About the Author

Ted is the founder of TGQ Marketing a PPC, Analytics and CRO agency focused on client results.