1.      Go to the Gender Overview report; confirm the date range (I’m doing 14 days).

2. Screenshot and copy the overview chart.

3.      Paste into the Gender Analysis page.

4.      Go back to the Overview report and Export to Google sheets.

5.      Sort the data by Cost.

6.      Here I added the headers, Level and Bid Adjustment and fixed the formula for the fields. We can put -5 for the bid adjustments.

7.      Head over to Google Ads Editor and tap Genders.

Then hit Make Multiple Changes and then paste. Tap Process. Then hit Finish and Review Changes. Then Post the data.

8.      Share and copy the link for the Google spreadsheet.

9.      Link the spreadsheet report to the Analysis header.

10.  My insight under Analysis reads: “Undetermined and male gender are spending the most.”