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Home
Testimonials
Case Studies
Performance Max & YouTube Ads Case Study (Sports eCommerce)Google Ads Case Study: eCommerce Apparel Retailer (Performance Max)Google Ads Case Study (eCommerce Supplements)Google Ads Conversion Tracking: Get Rid of Window Shoppers (3 minutes) Lead Gen Case StudyGoogle Ads Case Study: eCommerce Shopify Supplement Store (Performance Max)Google Ads Case Study: Lead Generation B2BGoogle Ads Increase Law Firm LeadsFamily Medical Home CaseCosmetic Surgeon Generates 695 Leads with Google Ads
Blog
Performance Max Google Ads: Creative Strategy (Advanced)Google Ads Increases Sales with eCommerce CompanyYouTube Ads Tutorial: Best Practices (2022)Google Ads Case Study eCommerce ($2 Million) #googleadsGoogle Ads Case Study: Luxury Fashion Retailer #googleadsGoogle Shopping Ads Optimization: Buy on Google (Free)Google Ads Case Study: Fashion Marketing (Swimwear) #googleadsGoogle Ads Fashion Marketing Case Study (Performance Max & Chat GPT) #googleadsZARA Fashion Marketing: Brand Breakdown (Google Ads)From Runway to Clicks | Driving Sales Through Clothing MarketingStarting a Dropshipping Business for Clothing - Things You Should LearnHow To Find Apparel Manufacturers & Suppliers for Your E-commerce BusinessPerformance Max Google Ads Strategy (Advanced)Google Merchant Center: Price Competitiveness ReportGoogle Merchant Center: Fashion AdvertisingGoogle Ads Performance Max: Step-by-StepGoogle Ads Audit (Part 1 Tutorial 2022)Google Ads Audit Campaign Performance (Part 2 Tutorial 2022)Google Ads Audit Ad Group Performance (Part 3 Tutorial 2022)Google Ads Audit Ad & Keyword Analysis (Part 4 Tutorial 2022)Google Ads Audit Responsive Search Ad Analysis (Part 5 Tutorial 2022)Google Ads Audit Landing Pages (Part 6 Tutorial 2022)Google Ads Audit Ad Position (Part 7 Tutorial 2022)Google Ads Audit Audience Analysis (Part 8 Tutorial 2022)Google Ads Audit Quality Score Analysis (Part 9 Tutorial 2022)Google Ads Audit Devices Analysis (Part 10 Tutorial 2022)Google Ads Audit Age Analysis (Part 11 Tutorial 2022)Google Ads Audit Hour Analysis (Part 12 Tutorial 2022)Google Ads Audit Auction Insights Analysis (Part 13 Tutorial 2022)Google Ads Audit Location Analysis (Part 14 Tutorial 2022)Google Ads Audit Gender Analysis (Part 15 Tutorial 2022)Google Ads Audit Household Income Analysis (Part 16 Tutorial 2022)Google Ads Audit Parental Status Analysis (Part 17 Tutorial 2022)Google Ads Audit Placements Analysis (Part 18 Tutorial 2022)Google Merchant Center: Fix Product Disapprovals (2022)Google Tag Manager For Submission Tracking (GA4)Google Shopping Ads Strategy: Convert Cold Traffic (Fast)Daily Ad Brief Interview: TGQ MarketingGoogle Shopping Ads: A/B Split Testing (2022)Google Merchant Center Shopify Dropshipping Feed Upload (Quick Method) 2022Reiss Brand Breakdown: Fashion MarketingGoogle Shopping Ads Tutorial: Advanced Scaling Strategy - Step By Step (2022)Manière De Voir Fashion MarketingTop Tips to Party Bus Marketing Plan (2021)
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Google Ads Increase eCommerce Sales for Medical Equipment Distributor

Overview:

Are you looking to increase your eCommerce sales online but you're not getting any traction? My eCommerce Google Ads client was a medical equipment distributor in a very competitive B2B space. They wanted to increase sales and brand visibility on a strategic sales line. I created a strategy to gain sales and leads to the website. The campaign resulted in 430% ROAS for the top shopping campaign and 95%+ search impression share for key terms!

Need Some Help With Your Google Ads?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

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Results:

  • 430% return on ad spend
  • 423 high intent users to the website
  • 95%+ impression share for brand visibly in competitive space

Problem:

  • Shopping campaigns for this brand were not segmented properly
  • Product data feed needed to be updated in Feedonomics
  • No visibility of this key product on the SERPs
  • Landing page needed to be updated with free shipping promotion

Solution:

  • Created 3 different brand shopping campaigns segemented based on broad product keywords, brand + product & SKU + brand keywords
  • Created search campaign to blanket the SERPs and bid to 90%+ absolute search impression share
  • Maintained negative keyword list to keep CTR high and stop wasted spend
  • Updated landing page with with free shipping promotion
  • Fixed the product disapprovals in Google Merchant center using Feedonomics

Need Some Help With Your Google Ads?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

Book Your Consultation
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About the Author

Ted is the founder of TGQ Marketing a PPC, Analytics and CRO agency focused on client results.