Overview:

Sometimes it's the little changes and additions to an ad account that can make all the difference. 

Often a lagging Performance Max campaign just needs that nudge to shift it into valued growth territory.

I generated nearly $80,000 in revenue for my client's eCommerce supplements business with close to 1,800 in sales and I’m going to tell you how I did it. 

I’ll go over my Performance Max strategy and discuss:  

• Campaign structure including asset group management, inmarket broad signals, and budget vertical scaling.
• Goal CPA (Cost Per Acquisition).
• Supplementary campaigns.

Problem: Structure of Performance Max Campaign

Under Performance Max campaigns, then Asset Groups, I’ll go into the structure of this account prior to taking it over. When I initially accepted this account, this section wasn’t set up correctly. 

Inmarket Broad Signal

Another scaling type of asset group I added was an inmarket broad signal.

As I’ve mentioned previously, inmarket and affinity signals are winners in pushing the scalability of an account because keywords only hold so much search volume. Google is restricted in how much it expands, even with remarketing. This is the time to introduce other products to inmarket signals or affinity signals directly related to the target audience. 

Note: An index displays the representation of an audience segment under conversions as compared to the rest of the targeted populations.