Google Ads Audit Overview:

This is part 13 in our Google Ads Audit tutorial series where we run through Auction Insights.

We'll use Data Studio Report, Google Sheets/Excel and Google Slides to help collect and analyze the data.

Auction insights can assist in determining whether new competitors have entered the market or signal if more research is needed.

Now in the Google spreadsheet, I’m going to sort this by the highest amount we’re overlapping. I’m going to hit Sort, Overlap Rate, then tap Z to A (high to low).

We are competing strongly with some of these businesses. This is extremely valuable information to have. I would definitely want to bring this to the attention of the client.

6.     So, go to the Analysis page and list some of those top competitors from the spreadsheet. I’m inputing four and highlighting the main one, Bark.com. This is good for overall strategy. We can ask the question: how do we pivot knowing there is a big competitor in this space?

7.      Share the link of the Google spreadsheet. Copy the link.

8.      Link the spreadsheet to the Analysis header.

9.     This is a detail I want to mark on the Overall Overview, under Ads.

10.   Let’s go back to Auction Insights Analysis. Bark.com is the competitor with a tremendously fast website. It looks like a professional finding website, but we're competing with them.