Cosmetic Surgeon Generates 695 Leads with Google Ads

Overview:

Are you struggling to generate consistent leads and booked appointments for your business? My client, a cosmetic surgeon based in NYC had this same issue that I solved using Google Ads. They were having problems converting their ad spend profitably to get leads and booked appointments. I restructured the account to increase conversions from March to December 2020 by 418% resulting in 695 conversions and 171 phone calls!


Client Google Ad Results

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Results:

  • 695 conversions 418% increase in conversions
  • 30% decrease in cost per conversion for highest profit service
  • 171 phone calls generated a 256% increase

Problem:

  • Google ads account was not set up properly getting the correct leads
  • Promotions for the account were not set up timely
  • The landing pages were not high converting
  • Google policy did not allow certain services to advertised

Above the fold landing page

Solution:

  • Restructured account based on match types of keywords
  • Created new high converting landing pages in LeadPages with compliant ad copy
  • Set up experiments to test different promotions and offers

Client Review

Need Some Help With Your Google Ads?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

Ted.NewHeadshot

About the Author

Ted is the founder of TGQ Marketing a PPC, Analytics and CRO agency focused on client results.