5.      Make a copy of the RSA Analysis Flags Template.

6.      Now you have a duplicate page, take the overview data, copy and paste it into CTR Keyword Flags.

9.      Now we have the visual, we still have the RSA analysis flags to do and this is sorted by cost.

These are expensive clicks, so it's important we're showing up.

This is similar to a workflow with keywords. The costs behind marketing for CPAs look great,

This is showing questions that can be answered through the search term keywords match:

• Do we sell this item or service?
• Is it already a keyword for this ad group? Look at the search term results.
• Is there a bunch of videos? Should we make content around something else?

For example, Social media marketing for accountants - it's an exact one-to-one match. That's perfect. The CTR is out of this world, but we're not getting conversions.

11.       In the analysis, I interpret the data as "all keywords are 40 percent CTR. I also need to look into the landing page optimization."