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Testimonials
Case Studies
Performance Max & YouTube Ads Case Study (Sports eCommerce)Google Ads Case Study: eCommerce Apparel Retailer (Performance Max)Google Ads Case Study (eCommerce Supplements)Google Ads Conversion Tracking: Get Rid of Window Shoppers (3 minutes) Lead Gen Case StudyGoogle Ads Case Study: eCommerce Shopify Supplement Store (Performance Max)Google Ad Case Study: $3 Million Revenue (Clothing Brand)Google Ads Case Study: Lead Generation B2BGoogle Ads Case Study: B2B eCommerce $24,000+ RevenueGoogle Ads Increase Law Firm LeadsFamily Medical Home CaseCosmetic Surgeon Generates 695 Leads with Google Ads
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Performance Max Google Ads: Creative Strategy (Advanced)Google Ads Increases Sales with eCommerce CompanyYouTube Ads Tutorial: Best Practices (2022)Google Ads Case Study eCommerce ($2 Million) #googleadsHow To Do A Photoshoot For Your Fashion Brand (BTS + Tutorial)Google Ads Case Study: Luxury Fashion Retailer #googleadsGoogle Shopping Ads Optimization: Buy on Google (Free)Google Ads Case Study: Fashion Marketing (Swimwear) #googleadsGoogle Ads Fashion Marketing Case Study (Performance Max & Chat GPT) #googleadsZARA Fashion Marketing: Brand Breakdown (Google Ads)Starting a Clothing Brand in 2024 | Things You Should Know Before Starting A Clothing BusinessFrom Runway to Clicks | Driving Sales Through Clothing MarketingStarting a Dropshipping Business for Clothing - Things You Should LearnHow to Boost Your Modeling Agency Using Google AdsHow To Find Apparel Manufacturers & Suppliers for Your E-commerce BusinessPerformance Max Google Ads Strategy (Advanced)Google Merchant Center: Price Competitiveness ReportGoogle Merchant Center: Fashion AdvertisingGoogle Ads Performance Max: Step-by-StepGoogle Ads Audit (Part 1 Tutorial 2022)Google Ads Audit Campaign Performance (Part 2 Tutorial 2022)Google Ads Audit Ad Group Performance (Part 3 Tutorial 2022)Google Ads Audit Ad & Keyword Analysis (Part 4 Tutorial 2022)Google Ads Audit Responsive Search Ad Analysis (Part 5 Tutorial 2022)Google Ads Audit Landing Pages (Part 6 Tutorial 2022)Google Ads Audit Ad Position (Part 7 Tutorial 2022)Google Ads Audit Audience Analysis (Part 8 Tutorial 2022)Google Ads Audit Quality Score Analysis (Part 9 Tutorial 2022)Google Ads Audit Devices Analysis (Part 10 Tutorial 2022)Google Ads Audit Age Analysis (Part 11 Tutorial 2022)Google Ads Audit Hour Analysis (Part 12 Tutorial 2022)Google Ads Audit Auction Insights Analysis (Part 13 Tutorial 2022)Google Ads Audit Location Analysis (Part 14 Tutorial 2022)Google Ads Audit Gender Analysis (Part 15 Tutorial 2022)Google Ads Audit Household Income Analysis (Part 16 Tutorial 2022)Google Ads Audit Parental Status Analysis (Part 17 Tutorial 2022)Google Ads Audit Placements Analysis (Part 18 Tutorial 2022)Google Merchant Center: Fix Product Disapprovals (2022)Google Tag Manager For Submission Tracking (GA4)Google Shopping Ads Strategy: Convert Cold Traffic (Fast)Daily Ad Brief Interview: TGQ MarketingGoogle Shopping Ads: A/B Split Testing (2022)Google Merchant Center Shopify Dropshipping Feed Upload (Quick Method) 2022Reiss Brand Breakdown: Fashion MarketingGoogle Shopping Ads Tutorial: Advanced Scaling Strategy - Step By Step (2022)Manière De Voir Fashion MarketingTop Tips to Party Bus Marketing Plan (2021)
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Google Ads Audit Parental Status Analysis (Part 17 Tutorial 2022)

Google Ads Audit Overview:

In part 17 in our Google Ads Audit tutorial series, we'll go over Parental Status.

Here we'll be working in Data Studio report, then analyzing that data with the help of Google Sheets/Excel and Google Slides.

The information compiled in this audit can assist in making bid adjustments, exclusions or strategic campaign changes.

1.     To get the data report, go to Google Ads UI, then find Parental Status, and confirm the date range.

Google Ads Audit Parental Insights

2.      Screenshot the chart data and copy it.

Google Ads Audit Parental Insights
Google Ads Audit Parental Insights

3.      Paste the chart into the Analysis report page.

4.      Export the initial Parental Status data report to Google Sheets. Remove the Parental Status headers.

Google Ads Audit Parental Insights
Google Ads Audit Parental Insights

5.      Sort the data by cost, high to low.

Google Ads Audit Parental Insights

6.      Add the header Bid Adjustment; I filled in the first few as -5. Highlight and copy that data.

Google Ads Audit Parental Insights

7.      Go to Google Ads Editor, then Parental Status, hit Make Multiple Changes, then paste from clipboard. Click Process.

Google Ads Audit Parental Insights

Then hit Finish and Review Changes.

Google Ads Audit Parental Insights

8.      Hit Keep under the Accounting heading. Then Post.

Google Ads Audit Parental Insights

9.      Share and link the Google spreadsheet for the client.

Google Ads Audit Parental Insights

10. Then write the Analysis (link the heading). I say: “non-parents are causing most spend and clicks.”

And that's how to audit for Parental Status.

This tutorial series continues with the next and final audit which details Placements.

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About the Author

Ted is the founder of TGQ Marketing a PPC, Analytics and CRO agency focused on client results.