Overview:

There’s a strategic way to fuel more leads for your business and I’m going to show you how I do it.

Not only did I generate more than 30,000 leads, but I also reduced the cost per lead by $50 for my client.

I’ll break it down into problems I encountered and the solutions that fixed them:

• Problem 1: Budget pacing issue
• Problem 2: Cost per lead
• Problem 3: Reporting

Problem 1: Budget Pacing

The first problem I had to manage was the high cost per lead. Conversions weren’t happening for the client and the spend was about $400,000. We couldn’t scale; we couldn’t get enough clicks because the cost per lead was much too high.

Also, a significant amount of money was being spent and the client had a foot in several different markets in the United States with each market having its own budget. This led to constant under or overspending. It was hard to track whether the client was on target.

Problem 2: Cost per Lead

Why was the cost per lead so high?

Solution: Performance Max

These three allowed us to spend our budget efficiently, while not having to be on the search network at all times, which was initially, expensive for this client.

This allowed us to scale and acquire inexpensive qualified leads.