Google Shopping Ads: A/B Split Testing (2022)

Google Shopping Ads

When doing Shopping Campaign experiments, what you need to do is to go to your Google Ads account and go to campaigns → select the shopping campaign that you like to experiment on → click the campaign and scroll down to settings (refer to figure 1) → test the ROAS (refer to figure 2).

Set the start date and the end date. Often, a 30-day experiment is most effective. Set the experiment split to 50% and the target ROAS to 196%, which is recommended. You can change the target ROAS depending on how aggressive you want it to be. A higher target ROAS gets more efficient results. Click create and your split test begins.

When Google does split tests, it makes sure that there’s no seasonality. It is split evenly to avoid any fluctuations in the data. Also, it’s best to do the split test if you made any conversions in the last 15 days because Google won’t have enough data to test without conversions.

What to do?

To start, simply click on Labels on the button left. Note that this option isn’t always available to all Google Ads accounts. It’s only often available if you’ve spent a specific amount of dollars.

Once in the Labs, click on the Experiments for Smart Shopping Campaigns. This is a critical tool you can use to grow your business. It’s one of the volatile types of automated campaigns and is only applicable if you have ample data. Therefore, it is very data-driven and results can impact your decision-making process for your marketing strategies going forward.

Google Shopping Ads: A/B Split Testing (2022)

Google Shopping Ads

What is A/B Testing?

Smart Shopping Testing

Google Search Campaign Experiment

Summin' it Up!

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