For a successful photo shoot, I recommend creating a lookbook template. This serves as a guide to establish the vibe and direction of the shoot, outlining what's needed in terms of photos and videos.

The lookbook helps everyone stay aligned. Photographers know what shots to capture, models understand the right hair and makeup styles, and stylists can follow the brand guidelines for the shoot.

My lookbook contains:

·         the photo shoot concept,

·         video examples,

·         inspirational content,

·         behind-the-scenes plans,

·         the shooting location,

·         goals,

·         talent details,

·         product information for e-commerce and,

·         logistics.

I will often create Pinterest boards to visually represent the shoot's desired aesthetic.

When a shoot has different vibes, I group them separately to maintain consistency.

Specific details surrounding clothing, makeup, and other relevant elements will also be included, keeping it simple for quick comprehension.

Video examples from various platforms can be added for the videographer's reference.

For marketing purposes, I plan behind-the-scenes content, focusing on high-production vertical videos optimized for social media.

My lookbook also includes scripting for behind-the-scenes content, location details, and images of the models.

I prefer using Peerspace for location scouting but networking and referrals can work too.

Finally, I list the deliverables for each shoot, team members with their Instagram profiles linked, and talent information, ensuring everyone can see each other's details. It helps to have the lookbook accessible to all team members. Additionally, e-commerce products are also displayed, helping models and the brand team understand the products better.