Tip #1: 60-second Video Quiz

“Everybody loves sport and everybody loves a quiz,” says Sue Baker. It’s not surprising since both these activities engage people, they are interactive and force people to have fun. 

Quizzes are a great way to increase engagement rates. Marketers compared the engagement rates of quizzes to that of long lead contact forms. Results show that quizzes and other interactive formats have far higher engagement rates. Over 46% of marketers acknowledge that quizzes outperform any other lead generation strategies.

The Right Quiz

However, what kind of quiz should you put out? The answer depends. Remember that the goal of your quiz isn’t just to entertain. Your quizzes should enable you to learn more about your clients, gather information from them, qualify them, and send them the right product they need.  

Example questions are: 

• What’s your favorite music to play on the party bus? 
• Name the first party music ever composed
• How many people are coming with you? 

Visitors can just click their answers instead of reading a long-form questionnaire for your lead magnet. Get the information you want with fun and interactive quizzes to increase engagement and get more leads. 

Creating Your Quiz

Here are a few simple ways in making your fun 60-second quiz. Write down your quiz questions and create the layout. Choose a fun background and budget questions. 

Examples: 

• Is this for a prom party? A bachelor party? A wine tour? 
• Would you describe yourself as the DJ, bartender, or chaperone on the party bus? 
• What’s your favorite type of wine, red or white? 
• Who would be one celebrity you’d want to bring on the tour?