Let’s start by looking at the ad account here. The results show a 10x ROAS from November 1st to January 27th of this year. For those unfamiliar, ROAS is a marketing metric that measures the power or effectiveness of a digital advertising campaign. There’s a 128k conversion value with nearly 5K in conversions at 12K in spend. 

The trend is shown here (above and below). We’re consistently using the data insights from Performance Max to supplement other campaigns, then reviewing Performance Max accordingly. 

Looking at this cold competitor’s ad group (below) - it’s a custom signal similar to Performance Max as previously mentioned. 

We’re testing various videos - I typically recommend at least three to five videos depending on the niche, as well as the amount being spent. It’s beneficial to determine which competitors are spending the most, and which ones have the best cost-per-view and view rate.

Then we can get those videos to eventually bring in more conversions and subscribers. 

We can see which campaigns are driving the most subscribers for this account. The numbers rose to over 35 thousand subscribers from zero. This information shows what’s performing as what has the lowest cost-per-subscriber being targeted. It’s also revealing competitors’ placements.